Pura Vida
Chocolate
Real Food · Real Farm · Real Proof
From our regenerative cacao farm in La Tigra, Costa Rica — heirloom cacao grown with integrity, crafted into fuel and chocolate for those who demand the best from their bodies and from the land that sustains them.
Does This Sound
Like You?
You push your body hard. You care deeply about the land. And you’re tired of being sold fake solutions by people who’ve never left the pavement.
Ultraprocessed gels, synthetic bars, and lab-engineered powders dominate the sports nutrition market — and none of them come from real food, real farms, or real proof. Your body deserves better.
You want food that performs AND is ethically sourced. Food that regenerates the land instead of extracting from it. That combination is almost impossible to find — until now.
Something feels deeply wrong with industrial food. You sense it every time you read a label you can’t pronounce. You’re not wrong — and you’re not alone. There is an alternative.
“If any of this resonates — you’ve found your people.”
Antonio R.
Marxuach.
Not a lab. Not a marketing team. A lifetime of backcountry miles, high-altitude trails, jungle cacao groves — and a 12.5-acre regenerative farm that is the proof.
- Former Pro-Elite & World Cup Inline Speed Skater (1991–2002)
- Nordic Coach & Strength Trainer
- Physical Therapy Aide
- Regenerative Cacao Farmer — La Tigra, Costa Rica
- Lifelong Feral Adventurer
The World’s First
Regenerative
Cacao Pemmican.
Heirloom cacao, grass-finished beef, cacao butter, and targeted adaptogens — shelf-stable for 12+ months, no refrigeration needed. Three variants built for specific performance demands.
Three Steps to
Real Food.
Understand where this food comes from, who grows it, and why it’s different from everything else on the market. The why matters as much as the what.
Apply for membership in the Cacaonivore Private Membership Association. It’s free to start. Membership gives you access to exclusive meat-containing formulations.
Get your Cacaonivore pemmican. Take it to the trail, the hunt, the farm, or the backcountry. Feel the difference that real food makes.
Exclusive Access to
Meat-Containing
Formulations.
All Cacaonivore pemmican products are available exclusively to members of the Cacaonivore PMA — a voluntary private contractual community dedicated to real-food integrity and regenerative stewardship.
Beyond Organic
Chocolate Is Among
the World’s Most
Threatened Crops.
Chocolate (derived from Cacao) is among the world’s most threatened food crops due to climate change and unsustainable farming practices. For the love of chocolate, global Cacao demand continues to soar — and the availability of regeneratively grown, fine Cacao is extremely limited.
Pura Vida Chocolate is committed to the regenerative cultivation and harvest of exquisite heirloom Cacao throughout Costa Rica, protecting important genetics and providing the key ingredient for the best bean-to-bar chocolates.
Our original bean-to-bar line remains available for loyal customers — and our online shop is coming soon.
Paonia, Colorado
& La Tigra,
Costa Rica.
Pura Vida Chocolate is crafted in Paonia, Colorado — at the base of the western slope of the Rockies in the North Fork Valley of the Gunnison River. World-class stone fruit orchards, organic farms, and vigorous viticulture surround us.
Our 12.5-acre regenerative cacao farm in Costa Rica is the source. In year one alone, with immature plants, our farm draws down an estimated 1.4 metric tons of CO2 from the atmosphere — converting it into stable carbon in soil and plant tissues.
This is the power of regenerative agroforestry — feeding people and reversing climate change at the same time. Imagine millions of farmers participating in this Ecological Revolution.
Our
Chocolate.
Our Maleku and South Caribe bars are made with only two ingredients: Cacao and Panela (unrefined whole cane sugar). Available in 75% and 85% dark, 35g bars — single-origin, bean-to-bar, tree-to-wrapper.
No shortcuts. No compromises. No extraction.
La Tigra,
Costa Rica.
12.5 Acres.
Our regenerative cacao agroforestry farm is not a supplier — it is the foundation. Every product from both brands traces directly to this living soil.
This Is What
Real Food
Feels Like.
- Peak performance on the trail, in the field, on the farm
- Knowing exactly where your food comes from
- A community that shares your values and your standards